Created in 2009 and since then operating in the B2C and B2B segments, Wixx Telecom understood that because of its location, expertise and current financial results – focusing on corporate clients (fixed or temporary infrastructure) would be the most viable path of growth for the company.
we created the visual identity and its elements for maximum objectivity and identification: Wixx wordmark and short signature “W.”, a graphic compositions language (inspired by transmission and responsiveness) which is extended to all printed material randomly.
Considering the importance of the typographic voice for conveying corporate messages, we created a custom typographic family. An alphabet inspired by monospaced fonts, widely used in contexts perceived as technological, typography of code lines, a visual language that with coherent institutional brand messaging – enables us to develop all brand touchpoints necessary for the positioning shift.
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